Ted McDonald has extensive experience in marketing analytics and strategy, currently serving as Senior Director of Strategy & Analytics at Verisign since January 2011, where prior roles included Marketing Analytics Director and Senior Manager. Previously, Ted was Web Analytics Manager at CARFAX, implementing key analytics tools without altering page code, and Manager of Web Analytics at National Geographic Society, overseeing analytics for various web properties while optimizing marketing budgets. Earlier positions include Manager of Online Marketing and Fundraising at SCA Direct, Founder of Catapult Consultants, Online Marketing Coordinator at AppNet/Commerce One, and Digital Communications Associate at American Red Cross. Ted holds a B.S. in Marketing and Management from George Mason University.
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