Federica Fagioli

Head Of Upselling Marketing Portfolio (clv, Upselling, Loyalty & Retention) at Verisure

Federica Fagioli currently serves as the Head of Upselling Marketing Portfolio at Verisure, where leadership of a team exceeding 60 individuals focuses on developing customer value initiatives. Previously, Federica Fagioli held multiple roles at Amazon, culminating in the position of Senior Global Marketing Manager, where significant achievements included an 83% year-over-year increase in product coverage and managing complex marketing initiatives across multiple regions. Prior experience includes the role of EMEA Marketing Manager at Ingram Micro, shaping marketing strategies for prospect engagement and customer retention, and several positions at Vodafone, where notable contributions included the management of the UK Loyalty Program that significantly improved client satisfaction. Federica Fagioli's educational background includes a Master’s degree in Business and Marketing Communication from Sapienza Università di Roma, alongside postgraduate studies in Marketing and Event Management.

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