Sara González Rodríguez

Sara González Rodríguez has a diverse work experience in the digital analytics and marketing field. Sara most recently worked as a Digital Analytics & CRO Manager at Verisure, where they focused on digital analytics and conversion rate optimization. Prior to that, they held roles as a Senior Digital Data Analyst at Garaje de ideas and LeasePlan, where they were responsible for defining KPIs, managing data collection, and communicating with stakeholders. Sara also has experience as a Senior Digital Analyst at NTT DATA Europe & LATAM, where they conducted audits, analyzed digital media results, and implemented advanced configurations in Google Analytics. Earlier in their career, they worked as a Digital Analyst & CRO at SEOCOM.Agency and as an Analytics Consultant & Paid Traffic Specialist at Redegal, where they provided analytics consulting and executed technical implementations. Before that, they worked in digital marketing and communication roles at duacode, where they managed social media profiles, created content, and conducted campaigns on various platforms.

Sara González Rodríguez holds a Master's degree in Marketing Digital & Social Media from the European Business Factory (EBF Business School), which they completed from 2017 to 2018. Prior to that, they pursued a Master's degree in Human Resources and People Management from the same institution from 2016 to 2017. Sara completed their undergraduate studies in Psychology at the Universidad Pontificia de Salamanca from 2012 to 2016. In addition to their formal education, they have obtained several certifications, including Aprende Google Optimize from LinkedIn, Google Analytics 4 Certification from Google, and Google Analytics Individual Qualification from Google Digital Academy (Skillshop).