Federica Fagioli

Federica Fagioli has extensive experience in marketing and customer relationship management.

Federica currently works at Verisure as the Head of Upselling Marketing Portfolio. Their responsibilities include leading the upselling marketing portfolio strategy and managing a team of over 30 people. Federica focuses on growing client relationships and achieving a 20% growth year over year.

Before Verisure, Federica worked at Amazon as a Senior Global Marketing Manager, where they led the global partner education strategy and managed marketing initiatives with broad cross-organizational impact. Federica also served as the EU Channel Marketing Manager, where they developed co-marketing strategies with external partners.

Prior to Amazon, Federica worked at Ingram Micro as the EMEA Marketing Manager. In this role, they developed and implemented a comprehensive marketing plan across the company, focusing on lead generation and brand building.

Earlier in their career, Federica worked at Vodafone, where they held several roles within the Loyalty Program team. Federica successfully led and managed the loyalty program for Vodafone UK, increasing customer satisfaction and loyalty.

Federica began their career at R1 Spa as a Marketing and Communication Specialist, where they supported the development of marketing and communication strategies, resulting in revenue growth and the opening of two new offices. Federica also collaborated closely with the Sales Force to identify marketing opportunities and close high-level deals.

Federica Fagioli completed their B.A. in Communication Sciences at Sapienza Università di Roma from 2003 to 2007. Federica later pursued an M.A. in Business and Marketing Communication at the same university from 2008 to 2011. In 2011, they completed a postgraduate course in Marketing and Event management at UPTER Università Popolare di Roma. Federica also received training in Effective Mobile Marketing from Oxford Learning Lab - London UK, and in High Performance Sales Habits from SBR Consulting - London UK, both in 2016.