Cheryl Gresham

Cheryl Gresham serves as the Chief Marketing Officer for Verizon Value, leading marketing efforts for the Verizon Pre-Paid Portfolio since December 2021. Previously, Cheryl held the role of Chief Marketing Officer at Visible Wireless and U.S. Head of Marketing at TikTok from August 2020 to January 2022, where responsibilities included driving user engagement and retention through innovative marketing strategies. Cheryl was the Global Head of Integrated Media at YouTube from January 2018 to August 2020, focusing on increasing brand awareness and subscriptions. Prior roles include VP of Global Integrated Marketing & Media at Mattel, Director of Media at Taco Bell, and various positions in media planning and account management at Initiative and Davis Elen Advertising. Cheryl holds a Bachelor of Arts degree from the University of Washington and completed education at 4A's in 2003.