Tomi Lattu

Tomi Lattu is a seasoned professional in web analytics and digital marketing, currently serving as the Web Analytics Business Owner at Verkkokauppa.com Oyj since May 2021. With a strong background in analytics, Tomi has held various roles including Senior Consultant and Product Owner at Hopkins Oy, where responsibilities included developing analytics products and conducting training. Tomi's expertise encompasses data analysis, technical SEO, and digital marketing strategies, demonstrated through previous positions at companies such as Siili Solutions, Silmäasema, and Klikkicom Oy. Tomi holds a Bachelor's degree in Computer Science from the University of Helsinki, further supported by extensive experience in leveraging analytics to enhance user experience and drive revenue.