Lauren Peters

Lauren Peters, PhD, is a seasoned senior UX researcher currently employed at Vermeer Corporation, where responsibilities include conducting extensive user research and collaborating with cross-functional teams to enhance equipment designs and digital products. Prior experience includes roles as a senior research analyst at MarketCast, where Lauren analyzed large datasets to derive strategic insights, and as a graduate researcher and instructor at the University of Iowa, which involved mentoring junior researchers and conducting impactful studies in communication behaviors. Additional roles were held at the University of Iowa Roy J. and Lucille A. Carver College of Medicine, Wake Forest University School of Medicine, and Wake Forest University, all contributing to a strong foundation in research methodologies and effective communication of complex findings. Educational credentials include a PhD in Communication Studies from the University of Iowa, as well as a Master of Arts and a Bachelor of Arts from Wake Forest University and the University of Iowa, respectively.