Barbara P. de Castro

Customer Business Value Manager at Versafile USA Inc.

Barbara P. de Castro has a diverse work experience spanning various industries and roles. Barbara started their career as a Junior Marketing Consultant at the Consulate General of Brazil in Vancouver, where they gained skills in market research and data analysis. This experience sparked their interest in global trade and entrepreneurship.

Barbara then served as a General Assembly Second Committee Delegate at the National Model United Nations Conference, where they gained real-world experience in global diplomacy, problem-solving, and networking. This opportunity taught their the importance of collaboration and teamwork in addressing complex challenges.

Barbara then moved on to FundRazr, where they worked as a Digital Marketing Intern. Barbara supported various tasks and collaborated with the Vice President, conducting strategic market research and creating engaging marketing content for social media channels. Their efforts resulted in increased client retention and engagement rates, contributing to measurable business growth.

Barbara later joined Trulioo as a Business Development Representative, where they utilized their expertise in lead generation, prospecting, and pipeline management to generate new business opportunities. Barbara exceeded sales targets through inbound and outbound marketing strategies.

Continuing their growth, Barbara became an Account Executive and Business Development Manager at 3vGeomatics. In this role, they played a crucial part in driving revenue growth and boosting the company's bottom line. Barbara developed and executed global strategies, built relationships with key clients, and identified new revenue streams.

Currently, Barbara is employed at VersaFile (An RKO Company) as a Customer Business Value Manager. Their primary responsibilities include building strong relationships with prospects and clients, collaborating with cross-functional teams, and ensuring top-notch service and support. Barbara is focused on delivering results that exceed expectations.

Overall, Barbara's work experience demonstrates their ability to drive growth, build relationships, and deliver exceptional results in a variety of roles and industries.

Barbara P. de Castro pursued their bachelor's degree at Fairleigh Dickinson University, specializing in International Business and minoring in Digital Marketing. Barbara completed this program, but the exact start and end dates are unknown. Currently, Barbara is attending Harvard Business School Online to further enhance their skills in negotiation, with a focus on the program of Negotiation Mastery. The completion or expected completion date of this course has not been provided.

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Timeline

  • Customer Business Value Manager

    January, 2023 - present