EO

Erika O'Farrell

Head of Marketing and Business Development CVG at Vertice MedTech

Erika O'Farrell has extensive experience in the healthcare industry, with a focus on marketing and business development. Erika is currently working at Vertice MedTech, where they hold the position of Head of Marketing and Business Development CVG. Prior to this role, they served as a Marketing Manager at the same company from 2018 to 2021.

Before joining Vertice MedTech, Erika worked at Terumo Cardiovascular Group as a Product and Training Specialist from 2017 to 2018. Erika was responsible for product training and played a vital role in the organization's success.

Erika also has experience at Obsidian Health, where they served as a Business Unit Manager from 2013 to 2017. In this role, they were responsible for overall profitability ratios, sales budgets and targets, forecasting, stock ordering, pricing and reimbursement negotiations, promotional and marketing activities, salaries, and commission structures.

Prior to their time at Obsidian Health, Erika worked at Paragmed as a Sales and Marketing Manager and Clinical Sales Manager from 2010 to 2013. Erika also served as a Clinical Sales Specialist for the company from 2008 to 2010.

Erika's career in the healthcare industry began in 1997 when they joined the South African National Blood Service as a Quality Assurance Analyst and Microbiologist. Erika then worked at Glaxo Smith Kline as a Medical Representative and Territory Manager from 1998 to 2002, and at Lundbeck as a Medical Sales Representative from 2002 to 2004.

During their career, Erika took on a contract position at iNova Pharmaceuticals in 2006 as a Senior Sales Specialist. Erika achieved recognition for their work, receiving the Best Product Launch Award and Best Product Growth Award.

In addition to their healthcare experience, Erika also worked as a part-time property consultant at Kohler Properties while completing their Psychology Post Grad degree.

Overall, Erika O'Farrell has demonstrated a strong background in medical sales, marketing, and business development, with a focus on driving success in the healthcare industry.

Erika O'Farrell obtained a Bachelor's Degree in Science at the University of Pretoria/Universiteit van Pretoria from 1994 to 1998. Their areas of study included Microbiology, Post Grad psychology, and African Languages. There is no available information about their education before or after attending the University of Pretoria.

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Timeline

  • Head of Marketing and Business Development CVG

    August, 2021 - present

  • Marketing Manager

    August, 2018

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