Fred Pesce

VP & Creative Director at Vertigo

After serving in the US NAVY as a Veteran of Desert Storm, Fred Pesce received his Bachelor of Arts in Graphic Design from the School of Visual Arts in NYC, graduating in the top ten of his class. Following graduation, his graphic design skills were seasoned during a twelve-year tenure working alongside his father, founder of one of Long Island’s largest ad agencies. In 2004, he joined Lisa Mirabile to establish Vertigo Media Group. Fred developed campaigns and marketing material for diverse industries spanning major banks and catering establishments to spas and hi-tech companies.

As Creative Director for Vertigo, he provides clients with a full range of advertising and marketing services, developing multimedia campaigns, customer loyalty and direct marketing programs. Fred takes pride in nurturing a design concept to fruition via a wide variety of cutting-edge media traversing print advertisements, television commercials, website design & development and more.

His work has appeared in prestigious design publications such as Graphis and American Corporate Identity, a “Best of the Best” design publication. Fred has received numerous awards throughout the years for corporate identity, ad campaigns, print collateral, websites and package designs. Fred currently spends his spare time volunteering alongside a New York based men’s leadership group, lending a hand to those in need in the community. His latest mission entails organizing a March 2018 excursion to Haiti to support a school and medical center, a follow-up to his 2011 undertaking to assist those afflicted by a massive earthquake.

Fred brings discipline, motivation, teamwork, playfulness, a high standard of creative vision and a positive belief that there are no problems; there are only solutions to problems.

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Timeline

  • VP & Creative Director

    Current role

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