Jay Daniells is a Senior Research Executive at VERVE, specializing in artificial intelligence and cultural understanding since June 2021. In this role, Jay provides insights across various sectors, including FMCG, retail, and B2B, utilizing mixed methods research. Prior to this, Jay held multiple research-focused positions at the University of Surrey, supporting students and creating online content. Jay gained practical experience during a Customer Insight Industrial Placement at Waitrose & Partners, where expertise in social listening and behavioral economics was developed. Educational background includes a Bachelor's degree in English Literature from the University of Surrey and A-Levels from Strode College.
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