Jairo Andrés Sierra Mora

Jairo Andrés Sierra Mora has a diverse range of work experience in the fields of digital marketing, performance marketing, and education. Jairo Andrés currently works as the Demand Generation Manager at Very, an IoT engineering firm, where they develop and implements cross-channel campaigns for companies seeking an IoT partner.

Prior to this role, Jairo worked as a Digital Marketing Professor at Universidad Externado de Colombia and Pontificia Universidad Javeriana, where they taught courses on marketing fundamentals, digital marketing, and digital experience.

Jairo Andrés also had experience in performance marketing as part of their role at Zoe Financial, where they developed and oversaw the overall performance marketing strategy and generated growth strategies for lead generation.

Jairo has previous experience at Brand Media Digital as both a Digital Product Manager and a Digital Marketing Specialist. In these roles, they were responsible for the lifecycle of digital projects and advertising campaigns, as well as digital strategy, media planning, and optimization. Jairo Andrés also had communication responsibilities with partners, agencies, and clients.

Additionally, Jairo worked as a Latam Account Analyst at Omnicom Media Group, where they reported and monitored digital campaigns for regional accounts and managed relationships with customers, media, and agencies.

Before their roles in the marketing industry, Jairo co-founded Bangoo, a company specializing in web design, augmented reality, and web apps. Jairo Andrés was responsible for project management, managing key accounts, and was a speaker at conferences on entrepreneurship.

Their early career experience includes working as a Finance Trainee at Organización de Estados Iberoamericanos -OEI-.

Throughout their career, Jairo has developed expertise in digital marketing, performance marketing, project management, and teaching.

Jairo Andrés Sierra Mora completed their education in a chronological order. Jairo Andrés pursued a Bachelor of Business Administration (BBA) degree in Entrepreneurship from the Universidad de La Sabana, from 2008 to 2012. Following this, they obtained a Master's degree in Marketing from the Universidad Externado de Colombia, from 2013 to 2015.

In addition to their formal education, Jairo has also obtained several certifications. Jairo Andrés acquired a certification in Google Ads - Search from Google Ads in June 2021. In May 2019, they obtained certifications in Google Ads - Display from Google and Video Advertising from YouTube. Furthermore, they obtained a certification in Google Analytics from Google in April 2016.