Sonja Frick

Sonja Frick is an accomplished executive with extensive experience in product and channel strategy within the cannabis and retail industries. Currently serving as GVP and General Manager at Vessel ® since January 2022, Sonja Frick has developed strategies to enhance the company’s leadership in premium consumption technology for cannabis while optimizing processes for assortment, revenue growth, and market expansion. Prior to this role, Sonja held the position of Project Director at Flora Growth, where efforts focused on market expansion for the CPG brand portfolio through collaboration and consumer insights. At Macy's, from 2008 to 2020, Sonja advanced through roles including VP of Senior Director Merchandising and Field Planning, leading operations in the Northeast region and managing significant teams across multiple locations. Sonja Frick holds a BA in English and Russian from Boston College and furthered education at The University of Edinburgh.