Eddie Rathbun

Eddie Rathbun is an experienced marketing professional with a strong background in customer relationship management and marketing coordination. Currently serving as CRM Planning Manager and formerly as Loyalty Marketing Specialist at VGW since January 2018, Eddie has a proven track record in campaign planning, execution, and performance analysis. Prior experience includes roles at Serato from 2012 to 2017, progressing from Artist Relations & Social Media to Marketing Producer and finally Marketing Coordinator, where responsibilities encompassed campaign management, content creation, and financial reporting. Eddie holds a Bachelor of Business degree in Marketing and Management from AUT University and completed NCEA levels 1 and 2 at Saint Kentigern College.