Kelvin Lu

Kelvin Lu is a Senior Insights Analyst at VGW, an interactive entertainment company, since November 2024. Prior to VGW, Kelvin served as Data Lead for Product Strategy & Operations at Pixlee TurnTo (now Emplifi) from January 2022 to September 2024, where expertise in data strategy was developed. Earlier experience at Propel Holdings from August 2014 to January 2022 included roles such as Senior Business Intelligence Analyst, where Kelvin was responsible for data analytics and reporting frameworks, and created automation for Operational KPIs. Kelvin holds a Bachelor's Degree in Economics from the University of Waterloo, earned in 2014.