Shona Drummond

Shona Drummond is a skilled marketing professional with extensive experience in customer relationship management (CRM) and digital marketing. Currently serving as a Senior CRM Specialist at VGW since March 2024, Shona previously worked as a CRM Consultant at Rabobank and held multiple roles at Popsa, including CRM Manager and CRM Executive. Other noteworthy positions include Senior Marketing Executive at Spartan | UK & Ireland and Tough Mudder, as well as Digital Marketing Executive at Anthony Gold. Throughout the career, Shona has successfully managed multi-channel marketing campaigns, developed social media strategies for significant followings, and improved customer experiences through effective content and communications. Shona holds a Bachelor of Science in Sport and Exercise Science from Leeds Beckett University.