Holly Bates

Holly Bates is a highly skilled marketing professional with extensive experience in digital strategy and communication. Currently serving as the Marketing Manager at Vi since October 2019, Holly has successfully led a multichannel marketing strategy that resulted in a 71% increase in digital lead generation. Previous roles include Digital Marketing Strategist at Vi, where Holly launched a reputation management program leading to a 180% increase in reviews, and various communication positions at Northwestern University that enhanced organizational outreach and engagement. Holly holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Journalism and Mass Communication from Drake University.