VIA Outlets
Lee Oliver-Morley has extensive work experience in creative and visual merchandising. Lee is currently the Group Creative & VM Director at VIA OUTLETS since March 2021. Prior to that, they served as the Director of Creative & VM at BatPig Creative from April 2017 to March 2021, where they led the creative strategy for digital platform branding on a global scale. Lee has also worked at Marks and Spencer, where they held various roles such as Global Head of Creative & Visual Merchandising, Head of International Visual Merchandising, and Visual Merchandising & Product Presentation Manager (Womenswear). During their time at Marks and Spencer, they were responsible for driving the creative direction, developing customer journeys, and managing visual propositions for global campaigns, international store openings, and the Womenswear vertical. Lee also played a key role in the successful launch of Indigo, the biggest casual wear launched at Marks and Spencer at the time.
Lee Oliver-Morley attended Northumbria University from 1993 to 1997, where they pursued a BA (Hons) degree in International Business Studies & Spanish.
VIA Outlets
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Founded in 2014, VIA Outlets is Europe's leading owner-operator in redefining the outlet shopping experience. Providing guests with beautifully local, premium shopping destinations, the team is guided by its 3R elevation strategy: remerchandising, remodelling and remarketing. By bringing together an exceptional mix of international and local premium brands, VIA Outlets creates unexpected and unforgettable shopping experiences whilst paving the way for sustainable shopping. VIA Outlets consists of 11 premium fashion outlets in nine European countries. With over 1,100 stores across 267,000 sq. m GLA, collectively the centres welcome over 32 million guests annually. In 2020, APG, the largest Dutch pension fund asset manager, became the sole investor in VIA Outlets. For more information about each outlet centre, please visit: - Hede Fashion Outlet (Gothenburg, Sweden): www.hedefashionoutlet.com - Batavia Stad Fashion Outlet (Amsterdam, the Netherlands): www.bataviastad.nl - Fashion Arena Prague Outlet (Prague, the Czech Republic): www.fashion-arena.cz - Landquart Fashion Outlet (Zurich, Switzerland): www.landquartfashionoutlet.com - Mallorca Fashion Outlet (Palma, Spain): www.mallorcafashionoutlet.com - Freeport Lisboa Fashion Outlet (Lisbon, Portugal): www.freeportfashionoutlet.pt - Wroclaw Fashion Outlet (Poland): www.wroclawfashionoutlet.com - Zweibrücken Fashion Outlet (Zweibrücken, Germany): www.zweibrueckenfashionoutlet.com - Sevilla Fashion Outlet (Seville, Spain): www.sevillafashionoutlet.com - Vila do Conde Fashion Outlet (Porto, Portugal): www.viladocondefashionoutlet.pt - Oslo Fashion Outlet (Oslo, Norway): www.oslofashionoutlet.no