Krista Glotzbach

Krista Glotzbach has a diverse range of work experience in the technology and marketing sectors. Krista began their career as a Marketing Development Program participant at Digital Equipment Corporation in 1993. Krista then joined Trilogy, where they held various roles, including Director of Marketing Communications, Group Product Manager, and Customer Partner. While at Trilogy, they managed customer relationships, oversaw implementation and development teams, and led the communications team through successful PR campaigns. Krista later worked as a partner at Alkali Marketing, where they helped small and medium-sized businesses grow through targeted marketing programs. Krista then joined Vast.com, where they served as the Director of Marketing, responsible for promoting the company and securing industry coverage. Krista also held the position of Senior Director of Account Management at Vast.com, where they managed relationships with automotive advertisers and was responsible for 50% annual growth and customer success. After Vast.com, Glotzbach joined Tamr Inc. as the Strategic Accounts and APAC Lead, overseeing strategic accounts and leading operations in the Asia-Pacific region. Currently, they hold the position of VP Partnerships - Western U.S. at Via, a company that re-engineers public transit through dynamic, on-demand networks. Krista is responsible for developing partnerships and expanding Via's services in the western United States. Throughout their career, Glotzbach has demonstrated expertise in marketing, sales, customer relationships, and strategic leadership.

Krista Glotzbach holds a Bachelor of Arts (B.A.) degree in Economics and Japanese from Stanford University, which they obtained from 1989 to 1993. Krista also completed an Executive MBA program at Harvard Business School Executive Education in 2000. In 2014, they obtained a Certificate in Plant-Based Nutrition from the T. Colin Campbell Center for Nutrition Studies.