Madhura Yelikar

Performance Marketing, Jiocinema at Viacom 18 Media

Madhura Yelikar is an accomplished marketing professional with a focus on performance marketing and digital strategies. Currently serving as a Performance Marketing specialist at Viacom18 Media Private Limited since January 2024, Madhura has previously held leadership roles at More Retail Private Limited and KALKI. Experience at CaratLane, IBM, and eBay has further enriched Madhura's expertise in demand generation and digital marketing. Academically, Madhura holds an Executive Education degree in Advanced Programme Marketing from the Indian Institute of Management, Calcutta, an MBA in Marketing from Welingkar Institute of Management, and a Bachelor of Science in Information Technology from the University of Mumbai.

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