Lorenzo Barsotti

Lorenzo Barsotti is a digital marketing and e-commerce professional with extensive experience in lead generation, campaign optimization, and strategic planning. Currently at Vianova since September 2021, Lorenzo focuses on enhancing online visibility and converting prospects into customers. Previous roles include Digital Marketing Director and Educator at Esedra Srl, and key positions in digital marketing and SEO at companies such as Fortop, Salvatori, and Masoko Digital srl, where Lorenzo managed SEO strategies for prominent brands. Lorenzo has also contributed as an educator at 24 Ore Business School and Università di Bergamo. Lorenzo holds a Master's in Communication and a degree in Political Science from the Università di Pisa.