Hedda Backe Kristensen

Hedda Backe Kristensen is a Senior Commercial Manager at Viaplay Group since March 2021, responsible for managing agreements with Norwegian TV distributors and overseeing P&L, sales, and marketing activities. Prior to this role, Hedda served as a Product Manager at Allente Nordic, leading Norwegian go-to-market processes and participating in interdisciplinary projects. At Viasat A/S, Hedda held various positions including Product & Operations Manager, where responsibilities included managing the CRM and order system and leading a team. Earlier career experiences include roles as Marketing Manager at Universal Sony Pictures Home Entertainment, Customer Marketing Manager at Sony Music Entertainment, and Sales and Marketing Assistant at The Walt Disney Company. Hedda holds a Master's in International Business Management and Bachelor's degrees from Newcastle University and Østfold University College.