Mikael Antolainen

Head Of Partnerships, Commercial Sport Finland at Viaplay Group

Mikael Antolainen has extensive work experience in the fields of sponsorship consulting, sales, and business development. Mikael is currently serving as the Head of Partnerships, Commercial Sport Finland at Viaplay Group, responsible for managing the Broadcast Sponsorship program in Finland, including TV sport-rights for various sports leagues. Prior to this, Mikael founded and served as the Director of Antolainen Consulting Ltd, where they provided sponsorship consulting services to clients in the sports, entertainment, media, and business industries. Mikael also has experience in executive box sales management at Arsenal F.C, business development and account management at AEG - The O2 Arena, and sales at Marcus Evans. Earlier in their career, Mikael gained experience working in high-end members clubs, hotels, bars, restaurants, and cruise liners as a bartender and host.

Mikael Antolainen holds a Bachelor of Arts degree in Communication & Visual Culture from London Metropolitan University.

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