Carolina Buendia

Carolina Buendia currently serves as Marketing Services Lead and Digital Lead at Viatris since November 2023. Prior to this role, Carolina worked at Sanofi from January 2020 to November 2023 as Portfolio Strategy Manager for the COPEC region (Colombia, Peru, and Ecuador), leading the strategy for the Genfar brand and achieving significant sales targets. Carolina's previous experience includes roles such as Marketing Director at Genomma Lab, where strategic planning for OTC categories was executed, and multiple positions at Pfizer from June 2007 to January 2019, including Personal Care Marketing Group Manager and Sr. Brand Manager for Advil, where innovative strategies led to substantial sales growth. Carolina began the professional journey as a Market Research Executive at Assenda - Carvajal and has also held marketing roles at Sony and Quala Alimentos. Academic background includes a Bachelor of Business Administration from Universidad Icesi.