Rafael Fuentes

Rafael Fuentes serves as the Data and Performance Manager at Vibra Energia, leading the Performance and Data area for the Lubricants division since October 2023. With extensive experience in Business Intelligence across various companies, Rafael held the position of BI Director at Merqueo from October 2021 to July 2023, where over 200 cross-departmental reports and initiatives were delivered. Prior roles include LATAM Business Intelligence Manager and BI Leader at Marco Marketing Latam, focusing on Big Data architecture and management of BI teams, as well as trade marketing and retail analysis. Rafael holds a Bachelor of Business Administration from Universidade Anhembi Morumbi and a post-graduate specialization in Big Data from Escola Politécnica da USP.