Jennifer Texada

Jennifer Texada has a diverse work experience in various roles related to marketing and communications. Jennifer has held positions in companies such as Vic.ai, SolarWinds, APARAVI, KEVIN.MURPHY, Zegrahm Expeditions, Cadence Bank, N.A., Reliant Energy, MD Anderson Cancer Center, YMCA of Orange County, and GBH Communications.

Jennifer'smost recent role was as a Performance Marketing and Email Manager at Vic.ai starting in March 2023. Prior to that, they served as a Sr. Manager Performance Marketing, Global at SolarWinds from February 2022 to March 2023. In this role, they oversaw the global performance marketing team and collaborated with various departments to launch paid media programs.

From January 2021 to February 2022, Texada worked as a Marketing Operations Manager at APARAVI, where they drove demand generation processes and managed digital marketing campaigns. Before that, they served as a Global Digital Marketing Manager at KEVIN.MURPHY from November 2019 to October 2020, leading strategic planning and implementation of digital marketing projects.

Texada's experience also includes roles at Zegrahm Expeditions as a Sr. Marketing Manager, Aquistion & Digital from October 2015 to September 2019, where they led demand generation and digital marketing strategies. Additionally, they worked at Cadence Bank, N.A. as a Vice President, Marketing, Digital, and E-Commerce from January 2014 to January 2016, focusing on building digital marketing functions.

Earlier in their career, Texada held positions at Reliant Energy as an Online Marketing Business Analyst from August 2012 to January 2014, and at MD Anderson Cancer Center in various roles from December 2007 to August 2012, including Communications Program Director, Integrated Media and Internet Marketing Coordinator.

Jennifer started their career as a Marketing & Communications Manager at YMCA of Orange County from June 2005 to July 2006, providing strategic direction for brand communication and marketing. Texada also worked as a Marketing Coordinator at GBH Communications in 2004.

Throughout their career, Jennifer Texada has gained extensive experience in performance marketing, digital marketing, demand generation, and strategic planning.

Jennifer Texada earned their Bachelor of Arts degree in Communications, Public Relations, and Multimedia from Bridgewater State University, where they attended from 1991 to 1994. Jennifer later pursued a Master of Business Administration (MBA) with a focus on Marketing at Texas Southern University, completing the program from 2008 to 2011. In addition to their formal education, they obtained certifications in Inbound Marketing from HubSpot, including the Hubspot Inbound Certification in February 2019 and the Inbound Certification in May 2016.