Fran Ellis

VP Product Journey at Vicasso

Fran Ellis is an experienced professional in the retail technology sector, currently serving as VP of Product Journey at Digital Wave Technology since October 2022. Previously, Fran held the position of Sr. Director of Consulting Services at DemandTec by Acoustic and served as an Executive Retail/Software Consultant at Connect Consulting, LLC, working with notable companies such as 1010 DATA and Wiser Solutions. Fran has extensive experience in consulting and implementation roles at organizations like First Insight, TXT Retail, QuantiSense, and Oracle, where Fran contributed to sales strategies, product development, and retail training initiatives. With a foundational career at Mercantile Stores Company, Inc., and Macy's, Fran has honed skills in merchandising and vendor partnerships. Fran holds a Bachelor's Degree in Political Science and Chemistry from Miami University.

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