Mia Saffer

Mia Saffer is an experienced National Digital Content Manager at Vicinity Centres since March 2023, with a diverse background in content creation and marketing across various industries. Previously, Mia held positions such as Head of Content & Social at 28 by Sam Wood, and Digital Content & Influencer Manager at Noisy Beast. Mia has demonstrated expertise in developing integrated content strategies, particularly influencer-led campaigns, and has a strong foundation in social media management and trend analysis. Early career experiences include roles in marketing and brand development at adidas Group, where Mia coordinated significant initiatives and events. Mia holds a Bachelor of Professional Communication focused on Marketing and Media, alongside an Advanced Diploma in Business with emphasis on Public Relations, both from RMIT University.