Victoria Beckham Beauty
Seth Edmonds is a seasoned professional in digital and e-commerce operations, currently serving as the Associate Director of Digital at Victoria Beckham Beauty since April 2023. Previously, Seth held the position of Manager of Product Management at J.Crew, where responsibilities included overseeing the marketing technology stack. Prior experience includes roles at Madewell, where Seth was the Senior Associate of E-commerce Operations responsible for the Salesforce Commerce Cloud administration and email marketing oversight, and earlier positions at J.Crew, including Squad Associate and Sales Associate, focusing on sales data analysis and customer experience. Additionally, internships at Coach and leadership roles at the University of North Carolina at Wilmington highlight Seth’s diverse skill set and commitment to mentorship and training. Seth holds a Bachelor's Degree in Business with a concentration in Marketing from the University of North Carolina at Wilmington.
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Victoria Beckham Beauty
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Beauty In Motion Victoria Beckham Beauty is founded on the idea that beauty should complement and empower the dynamic life you lead. When Victoria and Sarah envisioned what they wanted Victoria Beckham Beauty to be, they asked themselves- what would the most amazing luxury beauty brand look like in ten years? They concluded that the future of beauty would be super clean, perform at the highest luxury level, welcome everyone who loves beauty, help people fuel their lives inside and out, be sustainable, transparent, digital-first, cruelty-free, and created by women (naturally). This is the vision behind Victoria Beckham Beauty. We are a work in progress and a brand in motion. Developed through Victoria Beckham’s unique perspective, these are the products she felt were missing from her makeup bag — cleanly formulated, high performance beauty solutions for the modern individual who lives life on-the-move and to the fullest.