Julie Ferrara Carver

Julie Ferrara Carver has a diverse background in product design, user experience research, and strategy. Julie has over 18 years of experience in creating digital products and platforms that enhance customer experiences and drive business outcomes. Julie's most recent role is as the Associate Vice President of User Experience and Digital Products at Victoria's Secret, where they collaborate with various teams to create customer-centric experiences across e-commerce and mobile app properties. Prior to their current role, they held positions as the Director of Product Design at Julie Carver Designs, Director of User Experience Design and Research at Bass Pro Shops, and Creative Director, Product at 9thWonder Agency. Julie has also worked in roles such as Design Manager at Ping Identity, Lead Product Designer at SportsLabs, and Digital Design Lead at Gaia Inc. Julie has a strong track record of success in increasing user engagement, conversion rates, and customer acquisition. Julie started their career as a Junior Art Director/ Creative Assistant at Deutsch, working on notable campaigns for Revlon.

Julie Ferrara Carver attended Syracuse University from 1997 to 2001, where they obtained a BFA in Advertising Design. Julie also pursued Continuing Education in Design at the School of Visual Arts and HTML and CSS at The 3rd ward in Brooklyn. Information about their start and end years at the latter two institutions is not provided.