Nofar Genkin - Shalom

Nofar Genkin - Shalom is an experienced analyst currently working at VIDAA since April 2023, focusing on the analysis of user behavior for Hisense TV users on the Vidaa smart TV interface and collaborating with sales teams for monetization strategies. Prior experience includes a role as Undertone Product Analyst at Perion Network from March 2019 to April 2023, where Nofar analyzed both supply and demand sides of creative ads to deliver business insights. Previous positions include Data Analyst at Waze, where Nofar supported various teams in increasing usage through multiple channels, and Data Analyst at Celltick, enhancing applicative usability for interactive cellular lock-screens. Additionally, Nofar worked as a BI Analyst at Coral Reef Technologies LTD, monitoring algo-based trade systems and ETL processes. Nofar holds a Bachelor of Science degree in Mathematics, Statistics, and Operations Research from the Technion - Israel Institute of Technology, attained between 2007 and 2012.