Laurent Colard

Laurent Colard has a diverse work experience spanning across various roles in the technology and marketing industry. Laurent currently holds the position of SVP, Client Success at VideoAmp since June 2023 and previously served as the SVP, Product from April 2022. Prior to that, they were the CEO and Co-founder of Elsy, a leading provider of omnichannel media investment optimization technology, from January 2015 to March 2022.

Laurent also played a significant role in GroupM, where they served as the Global Managing Partner, Data and Analytics from December 2012 to December 2014, responsible for leading the Data and Analytics practice globally. Laurent also held positions as the Managing Partner for GroupM Data Platform and LIVE Platform, where they oversaw strategic data initiatives and managed GroupM's proprietary global Marketing Performance Management platform, respectively.

Before joining GroupM, Laurent worked at Mindshare as the Global Development Director, ATG, where they led the development of the LIVE platform and analytics processes. Additionally, they were part of the foundational team of Accenture Marketing Science, serving as the Manager and Asia-Pacific Lead from July 2001 to December 2004. Laurent began their career at OHAL as the Associate Director, R&D from December 1997 to June 2001.

Laurent Colard received a degree in Management Engineering from an undisclosed institution between 1992 and 1997. Their studies focused on Management, Statistics, and Programming.