Samuel De Leon

In his second week of attending The University of Houston, Samuel was drawn to a booth during rush week. He was instantly captivated by the world of marketing and joined the American Marketing Association. From that point on, he dedicated his college career to the organization to learn and study marketing.

From marketing panels to workshops, he was an active member, eager to be involved as much as possible. In 2018, he ran for an officer position and became the Director of Membership for two semesters. Samuel managed all the recruiting events and membership programs. Soon after he ran for Director of Technology for a semester. He got a chance to put what he learned about digital marketing into practice. With social media becoming more and more prominent in marketing, it was a great experience for him to see how digital marketing works.