Content Marketing Specialist

Content Marketing Specialist, will play a crucial role in collaborating with a team of Content Creators to generate distinctive content ideas for dissemination across online or digital platforms. Their responsibilities encompass conducting market research to stay informed about current content trends and target audiences. Additionally, they will collaborate with various departments to discern business objectives, gain insights into company products, and craft content that aligns with those objectives within a specified time frame.

Key Responsibilities:

• Passionate to creating thought leadership content, and to keep on top of market trends by observing what is happening in the industry, researching data and reports.

• Regularly produce technology marketing content, including blogs, white papers, e-books, articles, website, landing pages, press releases, knowledgebase video scripts..

• Develop content that adheres to SEO best practices, including keyword research, meta tags, and other on-page optimization techniques

• Develop an in-depth understanding of VIDIZMO Enterprise Video & Digital Media Solutions, its target industries, markets, and buyer personas

• Write marketing email content for generating leads through marketing campaigns

• Planning and creating content strategy to align content creation with overall marketing goals.

• Use analytics tools to measure the performance of content and identify opportunities for improvement.

• Updating older content to meet new content standards

• Ensuring consistency across all content, from website to social media channels and videos.

• Maintaining a calendar of project deadlines and content launch dates

• Overseeing the development and launch of new content channels.

Qualifications & Experience Requirements 

We welcome candidates from diverse industries and educational backgrounds, as long as you possess a strong tech-savviness and an innate eye for detail.

• Bachelor’s degree in any field.

• Technical ability to understand and write about video, streaming, networks, digital media, artificial intelligence, cognitive services, cloud, and business applications

• Fresh to 5 years of experience in the Product Marketing function, preferably targeting enterprises and partnerships

• Ability to develop a clear strategy for inspiring and engaging the audience through content

• Strong writing, proofreading, and editing skills

• Ability to handle multiple tasks and changing priorities

• Authorized to Work Legally

Benefits: Health Insurance (OPD/IPD), Daily Lunch Facility, Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment. Provident Fund, Career Growth, Bonus (benefits vary based on location)