Kristi A. Grinde

Kristi A. Grinde is an accomplished professional with extensive experience in customer and market insights across various industries. Currently serving as the Customer and Market Insights Lead at Viega LLC since April 2022, Kristi leads comprehensive customer research initiatives to inform strategic planning and innovation. Prior to this role, Kristi held key positions at CKE Restaurants, Inc., Zillow Group, Sports Authority, Thomson Reuters, and Best Buy, acquiring expertise in consumer insights, brand strategy, and market research. Notable achievements include the execution of innovative studies, driving brand health reporting, and implementing significant analytics programs. Kristi possesses advanced degrees in International Business and Anthropology, complemented by ongoing professional development, including a Lean Six Sigma Green Belt certification.