Eduard Aler Serra

Eduard Aler Serra is an experienced professional in business expansion and asset management, currently serving as Cap d'Expansió i Gestió d'Actius at Viena since March 2016, focusing on planning, negotiation, and the opening of new establishments. Prior experience includes responsible roles in expansion at Carrefour and as Expansion Manager at La Tagliatella, where Eduard defined and implemented real estate strategies for new store openings. Eduard has also held positions such as Development & Leasing Manager at Shell - Grupo Disa and Franchise Manager at Grupo Zena, overseeing franchisee relationships and expansion plans. Eduard began the career as an Assistant Franchise Manager at The Eat Out Group and as a Consultant at Tormo & Asociados, conducting profitability analyses and economic assessments. Academy credentials include a Master of Business Administration from Esade and a Licentiate degree in Economics from Universitat Internacional de Catalunya.