Xuan Truong

Xuan Truong has a range of experience in digital marketing roles. Xuan started their career as a Senior Digital Marketing Specialist at Lixibox, a leading beauty and cosmetics shopping e-commerce website. Here, they focused on promoting sales through various paid digital marketing tools. Xuan then moved on to Viet Tinh Anh JSC, where they worked as a Senior Digital Marketing Specialist for their toy brand, Mykingdom, managing their online presence and distribution. Xuan Truong later joined True Digital Vietnam as a Digital Media Specialist, responsible for planning and executing all digital activities on top media platforms such as Facebook, Google, and TikTok. Currently, they are employed at Vietnam International Bank (VIB) as a Senior Digital Performance Marketer, overseeing strategies and campaigns on social, search, and other performance-oriented channels to acquire new customers and drive revenue growth.

Xuan Truong pursued their education at the Banking University of Ho Chi Minh City from 2011 to 2015, where they obtained a Bachelor's degree in Marketing. In 2014, they also attended a program at THINK MARKUS/ INBOUND MARKETING but did not receive a degree. Apart from their formal education, Xuan Truong has acquired several certifications. In 2022, they obtained the Google Ads Display Certification, Google Ads Search Certification, and Shopping ads Certification from Google. In 2021, they obtained the Google Ads Video Certification, Google Ads Search Certification, and Shopping ads Certification (incomplete) from Google. Additionally, in 2020, they became a Facebook Marketing Partner.