Laura Schmidt

Laura Schmidt is an experienced Market Research Manager at ViiV Healthcare, with a focus on the HIV prevention market and post-launch research. Responsibilities include tracking key performance indicators, message recall, and customer experience, as well as cultivating qualitative research through campaign testing studies. Schmidt's previous positions at ViiV include Senior Market Research Associate and Market Research Associate, where achievements involved leading portfolio tracking, crafting data-driven reports, and optimizing questionnaires. Prior experience includes internships as a Business Intelligence Analyst Intern at Atrium and roles at Whole Foods Market, where responsibilities ranged from analyzing production data to managing bakery team budgets. Laura Schmidt holds a Bachelor's degree in Business Analytics from William Peace University.