Adam Gruber

Adam Gruber is a seasoned professional in digital analytics, currently serving as the Manager of Digital Analytics at Viking since September 2024. Prior to this role, Adam worked as a Senior Analyst in digital analytics at Scholastic from April 2018 to September 2024. Adam's career began at IBM, where contributions included serving as a Senior Consultant focusing on business strategy within the Global Business Services unit, and as a Consultant in the Consulting by Degrees program. Earlier experiences include leadership roles in communications and sports journalism at Carnegie Mellon University, alongside various positions in sales and production. Adam holds a Bachelor of Science in Policy and Management from Carnegie Mellon University and completed additional education at General Assembly in 2017.