Viking Footwear
Ulrik Schultz is an accomplished executive with extensive experience in the footwear and retail industries. Currently serving as the Chief Commercial Officer at Viking Footwear since October 2022, Ulrik leads global brand, marketing, and sustainability efforts. Prior to this role, Ulrik co-founded and served as CEO of Pyk Copenhagen, an e-commerce startup focused on high-quality children's footwear. Leadership roles included CEO and Brand Director at Bundgaard Shoes, where significant brand repositioning and market expansion were achieved, as well as CEO positions at Bonvita Footwear Company and Nordic Footwear Company, focusing on commercial growth and brand management. Additional experience encompasses board memberships and teaching positions, complemented by an Executive MBA from Henley Business School and multiple degrees from Copenhagen Business School.
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Viking Footwear
We create a world where everyone can be an explorer. At Viking we are proud of our long tradition and heritage. With more than 100 years of history we have gained solid knowledge, expertise and craftsmanship in developing high quality and functional shoes. It all dates back to 1920 when our founding father, Peter Mathias Røwde, started making rubber products to combat the harsh Norwegian climate. A few years later Viking boots were used by fishermen, foresters and all kinds of explorers. Since the beginning of time we have pushed through boundaries, discovered new paths and taken steps into unknown territories. Our product range has grown to satisfy more needs, while we still stay true to our founder’s initial idea. Today you’ll find our products on both the highest mountains and in kindergartens. New materials and production methods have allowed us to create footwear that takes you even further. Our shoes are built to last. Quality is essential in everything we do. We aim to be your most trusted friend, and create a world where everyone can be an explorer.