Shelby Callison

Shelby Callison is an experienced marketing professional currently serving as Marketing Manager and Sales Coordinator for Valhalla Yacht Sales at Viking Yacht Company since January 2020. In this role, Shelby oversees the sales process and implements innovative marketing strategies to drive lead generation. As the owner of Shelby Callison Outdoors since August 2018, Shelby specializes in marketing, consulting, and fishing tournament planning. Previous roles include Marketing Manager at Gulfstream Lures & Distribution, Product Manager at DANCO SPORTS, INC., and a Research and Development Intern at Bayer Crop Science, where expertise in marketing, product management, and data analysis was developed. Shelby began a career in sales as a Sales Associate at Horsetown Western Store and holds a Bachelor of Science degree in Agri-Business from Abraham Baldwin Agricultural College.