Bia Castro

Bia Castro is a seasoned creative professional with extensive experience in brand strategy and design. Currently serving as the Director of Brand Creative at Vimeo since April 2021, Bia previously held senior roles at Uber, including Senior Art Director and Creative Manager, where responsibilities included leading creative initiatives for Uber Eats. Additional experience encompasses positions as Senior Art Director at Taboola and Art Director and Visual Designer at Penton, focusing on digital products and branding strategies. Earlier career highlights include work at Graham Hanson Design and Kirshenbaum Bond Senecal+ Partners, developing campaigns for notable clients like American Express and BMW. Bia holds a Bachelor's Degree in Industrial Design from UniverCidade and has pursued further education in Art, Technology, and Design at NYU Tisch School of the Arts.