Roberto Catalani

VP Of Marketing - VSPT US at VSPT Wine Group

Roberto Catalani has extensive experience in the wine industry, with a focus on marketing and exports. Roberto has held various roles at different companies, including VSPT Wine Group, Viña Concha y Toro, Trivento Bodegas y Viñedos S.A., and Bodega Eral Bravo.

At VSPT Wine Group, Roberto currently serves as the VP of Marketing - VSPT US, responsible for overseeing marketing operations in the United States. Prior to this, they were an Area Manager - USA, managing operations in the US market.

During their time at Viña Concha y Toro, Roberto held several positions. Roberto served as the Brand Owner Premium Exports - US & Global Travel Retail, where they developed and executed winning strategies for brands in the US and global travel retail markets. Roberto also worked as the Exports Manager - US, responsible for developing and executing annual business plans, achieving sales targets, and ensuring deep market understanding through frequent travel. Additionally, Roberto served as the Export Manager - Foreign Offices, focusing on commercial planning, sales objectives, and timely product delivery.

At Trivento Bodegas y Viñedos S.A., Roberto held roles such as Market Coordinator de Oficinas de Distribucion, responsible for marketing in countries with Concha y Toro affiliates, and UK & Nordic Market Coordinator.

Earlier in their career, Roberto worked as the Responsible for the Trivento brand at Trivento Bodegas y Viñedos and as the Responsible for Logistics and Foreign Trade at Bodega Eral Bravo, where they oversaw logistics coordination, export management, and stock administration.

Overall, Roberto Catalani has a strong background in wine marketing and sales, with experience in developing strategies, executing plans, and achieving business objectives in various international markets.

Roberto Catalani completed a Diplomado en Innovacion y Medios Digitales in Emprendimiento y Negocios from Universidad Adolfo Ibáñez in 2014. Prior to that, they obtained a Licenciado en Administracion de Empresas in Ciencias Economicas from Universidad del Aconcagua between 2004 and 2009. In 2004, they also studied English and received an Oxford First Certificate from the University of Cambridge.

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