Marcus Tan

Marcus Tan possesses extensive experience in the automotive industry, currently serving as Senior Manager of Sales Market Planning and Analysis at VinFast Canada since January 2023, where responsibilities include launching a new Vietnamese EV brand and developing an innovative Direct To Consumer retail strategy. Prior to this role, Marcus Tan held several positions at Honda Canada Inc. from April 2008 to December 2022, including National Sales Operations Lead, where management of sales planning for the Honda Civic was pivotal to its status as Canada’s top-selling passenger car. Other roles involved dealer development, district sales, customer experience, sales operations analysis, and corporate fleet management. Marcus Tan holds a Bachelor of Commerce degree in Management Economics in Industry and Finance from the University of Guelph, earned between 2006 and 2011.