Francesca Ferrario

Francesca Ferrario has extensive work experience in the digital marketing and digital strategy field. Francesca began their career as a Web Designer and Social Media Manager at Websushi Limited in 2008. Francesca then worked as an Associate Communication Designer at grionistudio, specializing in project management for Interior Design and Communication plans.

In 2011, they joined Innexta srl as a Social Media Specialist before moving on to Ogilvy Interactive - Social@Ogilvy in 2012. At Ogilvy, they held the positions of Digital Strategist and Senior Digital Strategist, leading international programs and coordinating complex projects related to the adoption of digital media and tools.

Francesca then joined Saint-Gobain in 2015, first serving as Country Digital Manager for Italy, where they supported executive figures in marketing, sales, and HR to identify new opportunities through digital strategies. Francesca later became the Regional Manager for Digital Strategy in the Mediterranean area, collaborating with various departments to address company business objectives through digital transformation initiatives. Francesca eventually became the Chief Digital Officer for the MED Region, overseeing the design and execution of the overall digital strategy.

In 2018, Francesca joined Accenture Interactive as a Digital Marketing Executive. In this role, they were responsible for designing and executing end-to-end digital marketing strategies for clients in the Life Sciences industry. Francesca also worked on service evolution, customer journey design, media strategy, and performance optimization.

Francesca continued their career at Accenture Song in 2021 as a Digital Marketing Executive - Life Sciences Industry Experience Lead. Francesca focused on the Mental Health Ally project and served as the industry experience lead for the life sciences sector.

Currently, Francesca is Chief Marketing Officer at VINHOOD, a position they started in November 2022.

Francesca Ferrario began their education in 2000 at Liceo Scientifico, where they completed their high school education. In 2005, they enrolled at Politecnico di Milano and obtained a Laurea Triennale (equivalent to Bachelor of Science) in Communication Design in 2008. Following this, from 2008 to 2011, Francesca pursued a Laurea Magistrale (equivalent to Master of Science) in Communication Design at Politecnico di Milano. In 2011, they attended the European School of Economics and earned a Master's degree in Social Media Marketing. Francesca's education continued in 2014 with their participation in the ATN - Adopt The Network: Ogilvy EMEA Training Programme at Ogilvy&Mather Global Network from 2014 to 2015.