Home to an NHL franchise, a collegiate athletics property, two event venues, a digital media company, retail and ecommerce platforms, Vinik Sports Group (VSG) creates world-class experiences that grow brands, drive revenues and impact the community.

Drawing on the expertise showcased during the transformation of the Tampa Bay Lightning and Amalie Arena under Jeff Vinik, VSG serves clients through its three core divisions – VSG Commercial Sales, VSG Facilities and VSG Live. VSG features a leadership team with decades of experience in the sports and entertainment industries; leaders who focus on each client’s unique needs before developing strategies and delivering successful solutions in the multimedia sales, event management, facility operations, and guest services verticals. VSG maintains a preference for long-term win-win partnerships, but it remains nimble enough to manage individual events and short-term opportunities for its customers.

Commercial

Event Venues

Sports

Vinik Sports Group

Steve Griggs

Josh Meek

John Young

Keisha Ussery

Matt Samost

Travis Pelleymounter

Derrick Brooks

Matt Corey

Kevin Preast

Casey Rodgers

The Marketing and Communications team at Vinik Sports Group is responsible for crafting and executing strategic marketing initiatives that enhance brand visibility and engage fans across various platforms. This team develops compelling content, drives partnership development, and manages promotional campaigns for the NHL franchise and affiliated properties, ensuring an exceptional guest experience and fostering community connections. By leveraging market intelligence and innovative digital strategies, they aim to elevate the overall brand presence and contribute to revenue growth.

Marketing and Communications

Leadership Team

Finance and Operations

Marketing and Communications

About

Team members

Other teams at Vinik Sports Group

Leadership Team

Finance and Operations