Vinyl Sustainability Council
Jay Thomas serves as the Executive Director of the Vinyl Sustainability Council and the Vice President of Sustainability at The Vinyl Institute since January 2020. With a strong background in sustainability and marketing, Jay has also held the position of Director Emeritus at the Green Building Initiative until December 2024 and briefly served on the Board of Directors for the Vinyl Institute of Canada. Previous roles include President of Decision Driven Marketing, Senior Contributing Building Technology Editor at commARCH, and Chief Marketing Officer at Mats Inc. Jay's extensive experience in marketing spans several companies, including Sika, where roles included Vice President of Marketing & Inside Sales, and Director of Marketing at AFC Cable Systems. Academic credentials include an MBA from the University of Massachusetts Dartmouth and a BS in Marketing from Northeastern University.
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Vinyl Sustainability Council
The Vinyl Sustainability Council (VSC) is a voluntary membership organization that is taking a leadership role in uniting the industry to advance sustainable performance throughout the vinyl value chain. Based on an industry stakeholder materiality assessment, the VSC focuses its efforts in three impact categories: Resource Efficiency, Health and Safety, and Emissions. Together, VSC members are establishing baselines and determining goals to track and report on the vinyl industry’s progress. The VSC launched +Vantage Vinyl™, the U.S. first-ever industry-wide sustainability initiative that verifies VSC member companies that are making sustainability advancements within each of the impact categories. +Vantage Vinyl-verified companies are verified by an independent third-party and are awarded the use of the +Vantage Vinyl mark to signify they are contributing to the industry goals and reporting their progress on an annual basis.