Jingyi Sheng is a data analyst at VIP.com since June 2020, specializing in data analysis and visualization. Previously, Jingyi completed an internship at ByteDance in 2019, where data analysis was conducted on over 40,000 beauty makeup orders. Other experience includes a business consulting internship at Ogilvy, contributing to projects for notable brands such as Mercedes-Benz and BESTORE, and a marketing internship at Shangri-La Hotels and Resorts, where Jingyi supported marketing campaign initiatives and market data collection. Jingyi holds a Master's degree in Integrated Marketing from New York University and a Bachelor's degree in Marketing from Shanxi University of Finance and Economics.