Xin Chen

Xin Chen is a skilled senior strategy manager with extensive experience in management consulting and market development across diverse industries, including healthcare, technology, and consumer products. At VIP.com (唯品会), Xin Chen focuses on strategic initiatives within the CEO office, and previously served as a senior consultant at PwC, leading projects on pricing strategies and customer service models. Earlier roles at The Coca-Cola Company and Anheuser-Busch InBev involved market trend analysis, go-to-market strategies, and sales enablement, resulting in notable productivity improvements and award-winning merchandising programs. Xin Chen holds an MBA from Duke University, as well as master's and bachelor's degrees from Nanjing University, complemented by a certificate from Johns Hopkins University.