Gary Cassidy

Gary Cassidy is a seasoned professional in customer relationship management and data analytics, currently serving as the CRM Lead Personalisation at Virgin Atlantic since August 2023, where expertise in customer segmentation and personalized communications enhances the customer journey. As the founder of W/end, Gary aims to disrupt the urban lifestyle accessories market. Previous roles include CRM Director for Tapestry overseeing brands like Coach and Kate Spade, and Deputy Head of CRM at YOOX NET-A-PORTER, where strategies increased customer engagement and revenue. Earlier experience spans various analytical and CRM positions at Three., Barclays Wealth, O2, and Lloyds Banking Group. Gary holds an associate's degree in Information Technology from West College Scotland.